A website audit is a comprehensive analysis of all the factors that affect a website's visibility and performance in search engines. It involves examining the website's structure, content, user experience, and technical aspects to identify issues and opportunities for improvement. During a website audit, experts look for issues such as broken links, duplicate content, slow loading times, and mobile responsiveness. They also analyze the website's SEO (Search Engine Optimization) to ensure it is optimized for relevant keywords and follows best practices. The goal of a website audit is to uncover any issues that may be hindering the website's performance and to provide recommendations for improvement. By conducting regular audits, website owners can ensure their site is functioning optimally and is meeting the needs of their target audience.